Planning a Video Project: A Step-by-Step Guide to a Smooth Production

Creating a professional video is one of the most powerful ways to tell your story, engage your audience, and elevate your brand.

Whether you're producing an internal communications piece, a company overview, staff training content, or a leadership message — corporate videos are a powerful way to inform, engage, and align your team or audience.

At ECP Video, we understand that for many businesses, planning a video project isn’t a day-to-day task. That’s why we’ve created this guide to help you understand what to expect — to help you feel confident, prepared, and excited every step of the way.

Let’s Make It Easy.

A smooth video project is all about planning, communication, and collaboration. At ECP Video, we pride ourselves on being your creative partner — guiding you through every step with clarity and professionalism, we’re here to support you from idea to final delivery.

If you're ready to start planning your next video, get in touch — we'd love to hear your ideas and help bring them to life.

  • Before anything else, define what success looks like for your video.

    Ask:

    • What message are we trying to communicate?

    • Who needs to see this?

    • What do we want them to take away or do?

    Clear objectives guide the style, length, format, and content of the video — whether you're launching a product, telling your brand story, or training your team, clear goals will shape every creative and technical decision that follows.

  • Being upfront about your budget helps us tailor the production to match what’s achievable. From cinematic drones to multi-camera interviews, we can scale the crew, equipment, and post-production options accordingly.

    We’re always transparent with costs — and we’ll advise where you’ll get the most value from your investment.

  • We’ll help you decide on the right approach for your audience and setting. For corporate videos, this might include:

    • Interviews with leadership or employees

    • Voiceover-led pieces with supporting visuals

    • Screen recordings or product walkthroughs

    • B-roll of your workplace and team in action

    We ensure the tone and visuals are aligned with your brand and communications strategy.

  • Once the project is scoped, we move into scheduling and logistics. This includes:

    • Drafting scripts or interview questions

    • Booking filming days (on-site or remote)

    • Coordinating with internal teams and locations

    • Providing support for on-camera presenters or interviewees

    We’ll supply all the necessary information in advance to help you brief your team effectively.

  • On the day, our crew will work efficiently and respectfully within your workplace. We understand the importance of minimising disruption while keeping the tone professional and relaxed.

    Whether we’re filming in an office, warehouse, boardroom or remotely, we come prepared — with clear communication and a flexible attitude.

  • Post-production typically includes:

    • Cutting interviews or voiceover to the key messages

    • Adding branding, titles, or infographics

    • Incorporating B-roll or company visuals

    • Colour correction and sound balancing

    • Subtitles (optional but recommended)

    You’ll receive a draft for feedback and we include revision rounds to ensure it’s exactly right.

  • Once approved, we’ll supply your video in the formats you need, ready to upload, share, or screen.

    We’re also happy to provide different versions tailored for specific audiences or use cases.