Video isn’t just creative. It’s commercial.
Event & Live Videos
Turn moments into measurable impact.
Event and livestream videos extend reach beyond the room and turn one-off experiences into ongoing marketing assets.
Brands that use event video see significantly higher audience reach and engagement.
Livestreamed content continues to grow year after year, with replays generating new leads long after the event.
Cisco reports that over 80% of global internet traffic is now video-based.
Use it for: event highlights, webinars, conference recaps.
Measure it by: attendance rate, replay views, and leads generated.
Internal Communications Videos
Make company messages stick.
Video makes information faster to digest, more engaging, and easier to remember than long emails or documents.
Employees are far more likely to engage with internal messages delivered by video than with text alone.
Video improves comprehension and consistency, especially for leadership updates, onboarding, and culture messages.
Use it for: CEO updates, training, onboarding, internal culture communications.
Measure it by: watch completion, employee recall, engagement surveys.
Testimonial & Case Study Videos
Let your clients tell your story.
Video testimonials build credibility faster than written quotes ever can.
39% of marketers say video testimonials are their most effective content.
96% of marketers report that video helps customers better understand their product or service.
Use it for: homepage credibility, landing pages, and social proof.
Measure it by: watch completion, click-throughs, and assisted conversions.
Social & Short-Form Video
Meet your audience where they scroll.
Short-form video dominates online engagement and is now a key driver of discovery and purchase.
Short-form video delivers the highest engagement rate across all content types.
Gen Z buyers use TikTok, Reels, and Shorts as research tools before making purchase decisions.
Use it for: brand storytelling, behind-the-scenes clips, product launches.
Measure it by: impressions, engagement rate, and clicks to site.
TV & Online Advert - Christophe Duchamp
We worked directly with the team to plan, recce, shoot and edit this promotional advertising campaign to drive sales and showcase their partnership with Newbury Racecourse.
Sales & Proposal Videos
Sell smarter with video proposals.
Adding video to your proposals brings clarity, personality, and trust.
Proposals with video close up to 41% more deals (Proposify).
Personalised video helps explain complex ideas quickly and builds rapport.
Sales teams that use video report shorter cycles and faster responses.
Use it for: pitch walkthroughs, proposal intros, follow-up thank-yous.
Measure it by: play rate, time to signature, and close rate improvement.
Product Demo & Explainer Videos
Simplify the complex.
Short, clear demo videos help customers understand your product and make confident buying decisions.
Video boosts understanding and reduces friction in the sales process.
The most effective explainer videos are usually between 30 seconds and 2 minutes long.
Use it for: product tours, how-it-works sections, app walkthroughs.
Measure it by: demo requests, engagement rate, and page dwell time.
Video in Emails & Landing Pages
Boost click-throughs and conversions.
Adding video to your marketing emails and landing pages can dramatically improve performance.
Emails with video can see up to 300% higher click-through rates.
Landing pages featuring video can increase conversions by up to 80%.
Context matters. Relevance and placement make all the difference.
Use it for: campaigns, newsletters, and landing page hero sections.
Measure it by: click-through rate, conversion rate (A/B test), and watch rate.
Why Video Works
End-to-end video, handled with precision and care.
Video builds trust faster than any other medium.
It increases dwell time, conversions, and message retention.
It performs across marketing, sales, and internal communications.
Most importantly, it delivers measurable return on investment.
Video is not an expense. It is an amplifier for your business.
Ready to bring your vision to life with hassle-free, expert video production?
Get in touch today and let’s start creating content.
